PRESS RELEASES

June 2001 - Big Brother 2
July 2001 - Simply Merchandise

Big Brother 3

Big Brother is More Popular than Ever.
Big Brother, the original and best "reality TV show" continues to be a big hit with viewers on Channel 4, E4 and the web attracting record audiences for all services in its first few days on air.

C4
5.8 million people tuned into watch the housemates enter the house – a 25.9% share of the available audience. The audience peaked at 6.8 million a 30.8% share and the show was the highest rated programme on Channel 4 so far this year. Audience for Sunday’s (26th May) show averaged 4.2 million (22.7% share) and peaked at 4.9 million (29.2% share). Monday’s (27th May) show averaged an audience of 4 million (18.5% share) peaking at 4.4 million (20.2% share) and Tuesday’s (28th May) show averaged 3.6 million (17.8% share) and peaked at 3.9 million (19.1% share). The average audience for the same period last year averaged 3.6 million (18.5%).

E4
Big Brother’s success is also reflected in E4’s viewing figures. Friday’s launch episode of Big Brother’s Little Brother averaged 755,000 and just over 1 million watched on Monday (27th May) and 1.1 million watched on Tuesday (29th May) making it E4’s highest rating original commission to date. Last year’s highest rating episode of Big Brother’s Little Brother averaged 568,000.
The live streaming continues to prove popular peaking at 1.3 million viewers in multichannel homes at 10.15pm on Friday 24th May (last year’s streaming peaked at 658,000 on 20/07/01). This is the second highest rating quarter hour ever on E4 just behind the premier showing of the Brad Pitt episode of Friends earlier this year which peaked at 1.4million.
Yesterday, (Tuesday 28th May) was E4’s highest rating day ever with a 10.4% share of 16-34s. The previous highest days were Monday (27th May) with an 8.5% share of 16-34 and Saturday (25th May) with an 8.3% share.

Website
For the first full three days of Big Brother, www.channel4.com/bigbrother received 9.1million page impressions. A 47% increase on the same period last year. There were 478,000 unique visits – a 94% increase on the same period last year.
167,000 people have so far signed up for video streaming.

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