Zandra Rhodes Fashion Museum Dolls Zandra Rhodes wanted an unique item to mark the launch of London Fashion Museum. Event were comissioned to create a set of Russian Dolls. Each doll has been hand painted to feature a dress from different designers - including Viviene Westwood. The Limited edition dolls were then sold to raise money for the Museum at £300 each. All the Dolls sold out.

AMERICAN PIE In line with consistent and regular bodies of work that we produce for United International Pictures, Event were asked to develop original and innovative ideas for the Universal smash hit, "AMERICAN PIE". Given both the American youth culture nature of the movie and the desire for something that would, at once, be associated with the more risque scenes and have novelty and retention value, we came up with the concept of a "survival kit". This was a metal tin which contained a flannel, Alka Seltzer, 3 condoms, toothbrush, bottle-opener and dental floss - all of which were branded with the "AMERICAN PIE" logo and copyright. This together with a subtly-branded T-Shirt was overwhelmingly well-received by Universal Pictures and the original order of several thousand was repeated for territories around the world.

ATTILA THE HUN Polygram asked Event to come up with a creative product to help in the markting of the TV series. They e-mailed Event the picture of Attila holding his sabre. From this image we created a Pewter Sabre Letter opener - which was extremely well received at the Cannes TV festival.

More example Case Studies:

Lawn Tennis Association 2004: Sport Aid The 3 Tenors in Bath 2003

Lawn Tennis Association 2004: Objectives: • Create a range of high quality commercial merchandise • Supply of product to sponsors • Develop Live Event Sales • Implement Web Sales • Produce product for premium use • Generate revenue for LTA The Range: A highly desirable range of product has been created to include: Bags, Clothing, Badges, Foam Hands, Caps, Flags, tennis affiliated product. Sponsors: Worked with the sponsors – Marsh / Hastings Direct Supplying product for Uniforms, publicity and premiums carrying the sponsor’s logo. The site will also be used by a network of over 5000 clubs to create bespoke product. Live Event Sales: Davis Cup range has been sold at all the Davis Cup Tennis Events. Creating a range to reflect the unique atmosphere of the Davis Cup Events. Nearly every fan was “flying the flag” using Event Merchandising product to show their allegiance. Premiums: The LTA have more recently created the Tennis Nation Brand. A number of productshave been created to publicise the brand. Uniforms have been produced for all the exhibitions and Events the LTA team attend. The premiums and promotional product was supplied at economic prices to fit within the budget. Web sales: Event Merchandising have developed a range of product for the Tennis Nation Brand. The product can be purchased online at www.tennisnationshop.com. Event! are creating a range of Mini tennis product to appeal to children. The website has been supported with a distribution of over 50,000 leaflets to members – together with HTML mailings. [top] Sport Aid: Background: In 1987 shortly after Live Aid, SPORT AID was conceived with the full support of UNICEF and of course Bob Geldof. Event Merchandising was appointed to advise on merchandising . Objectives: • Create a range of high quality commercial merchandise • Supply of product to sponsors • Develop Live Event Sales • Create Revenue Streams Results: EML devised the idea that the official T- SHIRT was to be the main entrance fee. Every registered runner for RUN THE WORLD had to buy a t- shirt. This turned out to be the biggest demand for merchandise in the shortest period in the history of merchandising. Over 1,000,000 T-s were printed and delivered within a six week period. The Race Against Time T- shirt become a badge of achievement to participants, in fact you still see a few people still wearing them today Supply to Sponsors: Many Sports Federations around the World – supported Sport Aid and purchasedmerchandise to publicise and generate revenue for the charity. Financial Results: Over £20,000,000 was raised for Sport Aid and without doubt merchandise became a very important part of that success. [top] The 3 Tenors in Bath 2003: Background: YTL – the owners of Wessex Water wanted to thank their loyal customers with a free ticketed concert, to coincide with the reopening of Bath Spa. The 3 Tenors, Pavarotti, Carreras and Domingo performed in the spectacular setting of the Royal Crescent to 12,000 lucky ticket holders and a further 60,000 people in the neighbouring Victoria Park. Objectives: • Create a range of high quality commercial merchandise • Manage on site merchandise sales, • Supply product to sponsors – including staff incentives • Manage reader offers in local publications The Range: Using the traditional themes of the Classical Bath images, Event! designed a range of merchandise befitting the crowd and the venue consisting of: Ladies pashmina shawls, teddy bears, t-shirts, Fleeces, Picnic boxes, polo shirts. Management: Event! managed on behalf of the organisers, YTL – all merchandise sales on site. Event! also developed the pre-order sales to a dedicated phone line for Picnic hampers which proved a great success. Supply to sponsors: Event! supplied all staff uniform for the 200 volunteer staff. Wessex Water staff were offered online discounts for merchandise. Reader offers: Event! procured reader offers in all local publications to generate additional income and add to the pride that the local residents showed to the city. As a city, Bath were extremely proud to host this prestigious concert and Event! ensured that all products supplied from was of the high standard expected. Event! were honoured to assist in creating the buzz around Bath. [top]