| June
2001 - Big Brother 2
July
2001 - Simply Merchandise
Simply oppable
Event Merchandising Limited is
pioneering a unique concept to promote, publicise and sell merchandise
product in an area untouched by the promotional merchandising industry
& vision.
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Simply Merchandising will
offer new and existing customers the opportunity to experience
a programme dedicated exclusively to the merchandise and promotions
ustry.
Event! are to produce 2
half-hour television programme, to be aired daily on a brand
new interactive shopping channel on a month by month basis.
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Viewers will be able to see promotional merchandise
on their TV screens and have the option to purchase exclusive TV packages
branded to their guests.
The Event! Simply Merchandising digital programme
will feature selected companies from the promotional merchandisustry.
Categories to include:
Baseball Caps, T-shirts, Hot new licenses, Embroidered garments,
Stationary products, Giftwducts.
These products will be demonstrated by Simply
Merchandising programme presenters, viewers will be able to see
colour possibilities, mechanics of the product and informed of possible
brareas.
The programme will be available to all Sky subscribers
& there is a potential audience of 10 million. Viewers need
only switch onto Sky Digital Interactive Option 4, tune in at the
right time and simply make a purchase either through the remote
or via a dedicated teleptline.
According to BMRB, 7% of Sky viewers had made
an interactive purchase after only two months of introduction, the
equivalent stage of Internet development had takeonths!
Simply Merchandising will act as a new medium
to diroducts
Interactive television is the next step in the
promotional merchandidustry.
For
further info contact Jeremy at Event Merchandising: 0208 208 1166
email jeremy@eventmerch.com
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